From Svedka to Anthropic, brands make bold plays with AI in Super Bowl ads

Followinglast year’s trend of showcasing AIin multimillion-dollar ad spots, the 2026 Super Bowl advertisements took it a step further by leveraging AI both to create the commercials and to promote the latest AI products. Love it or hate it, the technology has become a star in its own right, alongside the latest movie trailers and snack brands.

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