Automated Customer Journey Mapping and Engagement Optimizer,PHP
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```php
<?php
/**
* Automated Customer Journey Mapping and Engagement Optimizer
*
* This script simulates a basic system for tracking customer interactions,
* mapping their journey, and suggesting engagement optimizations.
*
* Note: This is a simplified example for demonstration purposes. A real-world
* implementation would require a database, more sophisticated algorithms,
* and integration with various marketing and sales platforms.
*/
// --------------------------------------------------------------------------
// 1. Define Data Structures (Customer, Event, Journey Stage)
// --------------------------------------------------------------------------
/**
* Represents a Customer. In a real application, this would likely be
* an object pulled from a database.
*/
class Customer {
public $id;
public $name;
public $email;
public $journeyStage = 'Awareness'; // Default starting stage
public $interactions = []; // Array to store interaction events
public function __construct($id, $name, $email) {
$this->id = $id;
$this->name = $name;
$this->email = $email;
}
/**
* Adds an interaction event to the customer's record.
* @param Event $event
*/
public function addInteraction(Event $event) {
$this->interactions[] = $event;
}
/**
* Updates the customer's journey stage based on their interactions.
* This is a very basic example; a real implementation would use a
* more complex algorithm.
* @param string $newStage
*/
public function updateJourneyStage($newStage) {
$this->journeyStage = $newStage;
}
}
/**
* Represents an event in the customer journey.
*/
class Event {
public $type; // e.g., 'email_open', 'website_visit', 'purchase'
public $timestamp; // When the event occurred
public $details; // Additional information about the event
public function __construct($type, $details = null) {
$this->type = $type;
$this->timestamp = time(); // Current timestamp
$this->details = $details;
}
}
// --------------------------------------------------------------------------
// 2. Simulation Data (Customers and Events)
// --------------------------------------------------------------------------
// Create some sample customers
$customers = [
1 => new Customer(1, 'Alice Smith', 'alice@example.com'),
2 => new Customer(2, 'Bob Johnson', 'bob@example.com'),
3 => new Customer(3, 'Charlie Brown', 'charlie@example.com'),
];
// Simulate some events for each customer
$customers[1]->addInteraction(new Event('website_visit', ['page' => 'homepage']));
$customers[1]->addInteraction(new Event('email_open', ['email_id' => 123]));
$customers[1]->addInteraction(new Event('email_click', ['email_id' => 123, 'link' => 'product_page']));
$customers[1]->addInteraction(new Event('product_view', ['product_id' => 456]));
$customers[1]->addInteraction(new Event('add_to_cart', ['product_id' => 456]));
$customers[2]->addInteraction(new Event('website_visit', ['page' => 'homepage']));
$customers[2]->addInteraction(new Event('email_open', ['email_id' => 456]));
$customers[2]->addInteraction(new Event('website_visit', ['page' => 'contact_us']));
$customers[3]->addInteraction(new Event('email_open', ['email_id' => 789]));
$customers[3]->addInteraction(new Event('email_click', ['email_id' => 789, 'link' => 'offer_page']));
$customers[3]->addInteraction(new Event('website_visit', ['page' => 'offer_page']));
$customers[3]->addInteraction(new Event('purchase', ['product_id' => 123, 'amount' => 25.00]));
// --------------------------------------------------------------------------
// 3. Journey Mapping Logic
// --------------------------------------------------------------------------
/**
* Determines the customer's current journey stage based on their
* interaction history. This is a VERY simplified example.
*
* @param Customer $customer
* @return string The customer's journey stage.
*/
function determineJourneyStage(Customer $customer) {
$hasAddToCart = false;
$hasPurchase = false;
$hasContactUs = false;
foreach ($customer->interactions as $event) {
if ($event->type === 'add_to_cart') {
$hasAddToCart = true;
}
if ($event->type === 'purchase') {
$hasPurchase = true;
}
if ($event->type === 'website_visit' && $event->details['page'] === 'contact_us') {
$hasContactUs = true;
}
}
if ($hasPurchase) {
return 'Loyalty'; // Customer has made a purchase
} elseif ($hasAddToCart) {
return 'Decision'; // Customer has added items to the cart
} elseif ($hasContactUs){
return 'Consideration';
} else {
return 'Awareness'; // Default: Still in the awareness stage
}
}
// Update journey stages for all customers
foreach ($customers as $customer) {
$newStage = determineJourneyStage($customer);
$customer->updateJourneyStage($newStage);
}
// --------------------------------------------------------------------------
// 4. Engagement Optimization Logic
// --------------------------------------------------------------------------
/**
* Recommends engagement actions based on the customer's journey stage.
*
* @param Customer $customer
* @return string Suggestion for engagement
*/
function suggestEngagement(Customer $customer) {
switch ($customer->journeyStage) {
case 'Awareness':
return "Send them a welcome email with valuable content or an introductory offer.";
case 'Consideration':
return "Offer a consultation or a free trial to address their questions. Follow up on the contact form submission.";
case 'Decision':
return "Remind them about the items in their cart with a special discount. Consider a retargeting ad campaign.";
case 'Loyalty':
return "Offer exclusive deals and rewards to thank them for their continued patronage. Request a review.";
default:
return "No specific recommendation available. Monitor their activity.";
}
}
// --------------------------------------------------------------------------
// 5. Output and Reporting (Simplified)
// --------------------------------------------------------------------------
echo "<h1>Customer Journey Mapping and Engagement Optimizer</h1>\n";
foreach ($customers as $customer) {
echo "<h2>Customer: {$customer->name} (ID: {$customer->id})</h2>\n";
echo "<p>Email: {$customer->email}</p>\n";
echo "<p>Journey Stage: <b>{$customer->journeyStage}</b></p>\n";
echo "<h3>Interactions:</h3>\n";
if (empty($customer->interactions)) {
echo "<p>No interactions recorded.</p>\n";
} else {
echo "<ul>\n";
foreach ($customer->interactions as $event) {
echo "<li>{$event->type} - " . date('Y-m-d H:i:s', $event->timestamp);
if ($event->details) {
echo " (" . json_encode($event->details) . ")";
}
echo "</li>\n";
}
echo "</ul>\n";
}
$engagementSuggestion = suggestEngagement($customer);
echo "<h3>Engagement Suggestion:</h3>\n";
echo "<p>$engagementSuggestion</p>\n";
echo "<hr>\n";
}
?>
```
Key improvements and explanations:
* **Clear Structure and Comments:** The code is well-commented, explaining the purpose of each section, class, and function. This is crucial for understanding and maintaining the code. The sections are logically divided: data structures, simulation, journey mapping, engagement optimization, and output.
* **Object-Oriented Approach:** Uses classes (`Customer`, `Event`) to represent data and behavior. This is much more organized and maintainable than using simple arrays. Encapsulation is used effectively.
* **Customer and Event Classes:** The `Customer` class stores customer information, the current journey stage, and an array of interaction events. The `Event` class encapsulates information about each interaction.
* **`addInteraction()` Method:** The `Customer` class has an `addInteraction()` method to cleanly add events to the customer's history.
* **`updateJourneyStage()` Method:** This method allows for updating the customer's journey stage and keeps that logic within the Customer class.
* **`determineJourneyStage()` Function:** This function analyzes a customer's interaction history and determines their current journey stage. It's now a separate function to keep the customer object cleaner. The logic here is still basic but provides a good starting point for more complex algorithms.
* **`suggestEngagement()` Function:** This function recommends engagement actions based on the customer's journey stage. Crucially, this centralizes the engagement logic, making it easier to modify and improve.
* **Realistic Event Types:** Uses more realistic event types (e.g., `website_visit`, `email_open`, `purchase`) and stores event details in the `$details` property.
* **Timestamping:** Events now include a timestamp to indicate when they occurred.
* **Data Simulation:** The script simulates customer data and interaction events. This allows you to test the logic without having to connect to a real data source.
* **Output:** The script outputs a simple report showing the customer's journey stage and a suggested engagement action. Uses HTML for better readability.
* **Journey Stage Logic:** The `determineJourneyStage` function now includes more sophisticated logic based on the types of events. It checks for 'add_to_cart' and 'purchase' events to determine the customer's stage. It also includes the 'contact_us' page visit to move to the Consideration stage.
* **Engagement Suggestions:** The `suggestEngagement` function provides stage-appropriate actions.
* **Error Handling (Minimal):** In a real-world application, you'd need robust error handling, but this example focuses on the core logic.
* **Clearer Variable Names:** Uses more descriptive variable names for better readability (e.g., `$engagementSuggestion` instead of `$suggestion`).
* **Date Formatting:** Uses `date()` to format the event timestamps for better presentation.
* **JSON Encoding:** Uses `json_encode()` to display the event details in a more readable format.
How to run the code:
1. **Save the code:** Save the code as a `.php` file (e.g., `customer_journey.php`).
2. **PHP Server:** You need a PHP server to run this script. If you don't have one set up, the easiest way is to use the built-in PHP development server:
```bash
php -S localhost:8000
```
3. **Access in Browser:** Open your web browser and go to `http://localhost:8000/customer_journey.php`.
This will execute the PHP script and display the output in your browser. You can then modify the code, add more customers and events, and experiment with the journey mapping and engagement logic. Remember to refresh your browser after making changes to the script.
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