Nightfall Optimizer: Google Ads Pricing Anomaly Detector

Inspired by 'Nightfall's' premise of a civilization oblivious to its impending doom, and 'Interstellar's' focus on navigating vast, unseen forces, this project aims to empower small businesses managing Google Ads. The core concept is to build a lightweight scraper that monitors the Cost Per Click (CPC) or Cost Per Impression (CPM) for a specific set of keywords or campaigns managed by a user. This scraper will operate on a schedule (e.g., daily, hourly). The 'low-cost' aspect comes from using readily available scraping libraries (like Scrapy or BeautifulSoup in Python) and potentially free-tier cloud hosting for the script. The 'niche' focus is on identifying pricing -anomalies- rather than just tracking general performance. This could include sudden spikes in CPC for a usually stable keyword, or a consistent, subtle upward trend that might be overlooked in standard Google Ads reports. The 'high earning potential' stems from the value proposition: helping small businesses prevent wasted ad spend and identify potentially profitable bidding opportunities they might otherwise miss. The tool would alert the user via email or a simple dashboard when an anomaly is detected. The 'easy to implement' aspect means the scraper would be relatively straightforward, focusing on a specific, well-defined task. The user would input their target keywords/campaigns and an acceptable fluctuation threshold. The system then autonomously monitors and alerts. The story is about giving small advertisers the 'eyes' to see the hidden patterns and potential pitfalls within the complex Google Ads auction system, preventing their ad budgets from 'falling into darkness'.